Mr. Kraniak joins the board with extensive entertainment industry experience and has previously served as a consultant to the Company from 2005 to 2008. His entrepreneurial background includes launching a number of businesses in the media and entertainment, health, software, Internet, and technology verticals. Since February 2005, Mr. Kraniak has been an owner of RK Consulting, a privately held company providing consulting services in media, entertainment and health care industries. Through RK Consulting, he currently serves as an advisor to Cavendish Global, a privately held company in the financial services industry, and Discount Coupons Corporation, a marketing company. From May 2011 to May 2014, Mr. Kraniak has been a principal and chief strategic officer of Buzcast.com, a privately held digital technology company; from April 2007 to 2009, he has been an advisor to, and shareholder in, Tix Corporation, an entertainment company providing discount ticketing and discount dinner reservations; and from 2006 to 2008, he was a senior advisor at Beringea Limited, a London-based private equity firm. From April 1974 to May 1996, Mr. Kraniak was an owner of Brass Ring Productions, which produced over 6,000 performances, including The Rolling Stones, Madonna, Elton John and Bruce Springsteen, among others. He began his professional career in 1970 while he was studying sociology at Eastern Michigan University, when he founded Diversified Management Agency.